Founder-led Storytelling Works — But Not for Everyone
Want to unlock better results from your PR team? Our latest Team Talk newsletter explores balanced storytelling for founders and companies.
If you’re active on African tech Twitter or LinkedIn, you’ve probably noticed more founders sharing their journeys in real time: the highs, lows, and messy middle of building companies.
It’s refreshing, honest, and often inspiring — but it also carries unspoken risks. Not every founder wants to be the face of the brand; some would rather build quietly in the background. So how do you tell a company’s story without anchoring it entirely to one person’s identity?
Our latest Team Talk newsletter explores balanced storytelling that works whether you’re a founder who thrives in the spotlight or prefers to build behind the scenes. Click below to read it on LinkedIn.