1 min read

Founder-led Storytelling Works — But Not for Everyone

Want to unlock better results from your PR team? Our latest Team Talk newsletter explores balanced storytelling for founders and companies.
Founder-led Storytelling Works — But Not for Everyone
✍🏽
Written by Ogechi Nelson

If you’re active on African tech Twitter or LinkedIn, you’ve probably noticed more founders sharing their journeys in real time: the highs, lows, and messy middle of building companies.

It’s refreshing, honest, and often inspiring — but it also carries unspoken risks. Not every founder wants to be the face of the brand; some would rather build quietly in the background. So how do you tell a company’s story without anchoring it entirely to one person’s identity?

Our latest Team Talk newsletter explores balanced storytelling that works whether you’re a founder who thrives in the spotlight or prefers to build behind the scenes. Click below to read it on LinkedIn.