Blog Building a Thought Leadership Profile: Essential things to know ✍🏾Written by Alex Omenye and Joyce Imiegha These days where social media influencers are often mistaken for thought leaders, it’s crucial to understand the distinction. While influencers may have a large following due to their content and opinions, they often lack a specific niche, offering thoughts on a wide
Brave by Reneé Fu'ad Lawal: leading with Curiosity and Courage ✍🏾Written by Oluchukwu Nwabuikwu “What is the difference between grit and blind perseverance? How long will this experiment run?” These are the questions that Fu’ad Lawal asks himself as he contemplates his immediate future. For the first time in over a decade, he is without a day job and
Brave by Reneé Jennie Nwokoye: Moving Back Home to Improve Healthcare Systems with Clafiya To wrap up Women’s History Month, we caught up with Jennie Nwokoye, the founder/CEO of a health tech startup, Clafiya for our Brave Series.
Brave by Reneé Victor Fatanmi: Building Brands with Personal Storytelling 💡Written by Oluchukwu Nwabuikwu When asked to share a unique fact about himself that nobody knows, Victor Fatanmi chuckles before admitting that it's a difficult task, as he shares almost every aspect of his life on social media. As humorous as it is, this response highlights Victor’s
Blog The Role of Transparency in Communications: A Case Study of Patricia ✍🏾Written by Kenny Olaitan Home to tech giants and unicorns like Flutterwave, Andela, and Paystack, Nigeria has been positioned as a major player in the tech ecosystem and a leading destination for startups and investors alike. As the Nigerian tech industry continues to grow and attract more attention, it becomes
Blog Crisis Management Series: A Guide to Crisis Communications ✍🏾Written by Abdulbasit Abdusalam In April 2022, Flutterwave, a leading Nigerian fintech company providing payment services to global merchants, was faced with a crisis when its CEO Olugbenga Agboola was accused of sexual harassment and employee bullying by a former employee. For days, the company was silent, failing to address
Blog Crisis Management Series: How to Effectively Plan for Crisis ✍🏽Written by Joyce Imiegha The tech ecosystem in Africa has seen tremendous growth in the last few years, with some businesses experiencing rapid growth, and others, struggling to survive and ultimately shutting down in numbers. With these expansions and challenges comes susceptibility and vulnerability to various crises that can destabilize
Brave by Reneé Peace Itimi: Documenting African Tech Stories with Founders Connect ✍🏽Written by Oluchukwu Nwabuikwu From marketing to media and events, Peace Itimi is building and leaving a legacy of excellence, and promoting a culture of storytelling and fostering community. For over a decade, her mantra of “experiment, learn, practice” has shaped her path to success and made her an important
Brand storytelling 5 Reasons Why Tech Startups Should Engage in Storytelling What is a brand without storytelling? A brand without storytelling is a brand without a soul.
Brave by Reneé Taiwo Famakinde’s Brave Transition from Law to Tech Written by Oluchukwu Nwabuikwu As a young Nigerian, career paths can often seem linear and predetermined. Taiwo's journey is evident in the incredible resilience and drive that can lead people to forge their unique paths. From studying law to becoming a software developer, this 26-year-old’s story is
Brand storytelling How to use Storytelling to Build a Strong, Memorable Brand: A Case Study of PiggyVest Written by Toyosi Adebusuyi The story you tell as a brand is far more than an afterthought—it is the heart and soul of your brand identity. Your narrative goes beyond selling a product, to reveal your purpose, connect with your audience, and inspire them to see the world, a
Brave by Reneé The Brave and Resilient Journey of Njoku Emmanuel Njoku’s journey from nurturing his passion for coding at the age of 13 to becoming the co-founder and CEO of Lazerpay at 19, is a depiction of unwavering determination, courage, and bravery.
Editorial Editorial: From interns to influencers, internship tales worth telling This story discusses the significance of internships in propelling careers forward, particularly in the context of Nigerian startups.
Brand storytelling 7 Essential Elements of Brand Storytelling Brand storytelling is a powerful tool for effectively communicating brand messages, building brand identities, and engaging audiences. Here are seven essential elements that should be considered when crafting brand stories.
Brand storytelling Why Storytelling is Critical for Founders and Startups Written by Toyosi Adebusuyi & Abdulbasit Abdulsalam In this article, we explore the art of storytelling for founders and startups, and how it can be a game-changer in today's competitive technology ecosystem. We'll delve into the purpose of storytelling, its effectiveness in marketing, and how it
Featured Introducing Reneé PR: Tech PR agency driving storytelling for founders and startups Reneé PR is a tech-focused agency helping African founders and startups identify and tell better stories of themselves, their experiences and the products/businesses they are building.
Editorial Editorial: Nigerian women talk about balancing their tech careers and motherhood From remote work and flexible schedules to supportive spouses and mentors, the women in this story share their experiences and insights on how to balance the demands of working in tech and motherhood.
