PR only works when you do

So, you’re a founder, a communications lead, maybe even the head of marketing. You’ve built something brilliant—a product or service worth talking about—and you want the world to know. You hire a PR pro to make it happen, which is a smart move, but then you step back and take your hands off the process. That’s where you go wrong, because your job doesn't end there.

Oftentimes, people believe that PR can work without their input. They want to hire a pro, let them “handle it,” and wait for the results to roll in. This is a wrong approach, however, because to get the most from PR efforts, you need to treat it as part of your core business operations, not a standalone thing.

Think about it: you wouldn’t hire a lawyer or accountant and leave them to work in isolation. The same goes for PR; you must engage with and contribute to the strategy so it aligns with your business goals and objectives. Remember, your story is yours, and no one else can truly tell it like you can. 

Want to unlock better results from your PR team? Our latest Team Talk newsletter breaks down how to collaborate for maximum impact. Click below to read it on LinkedIn.