Crisis Management Series: A Guide to Crisis Communications
✍🏾Written by Abdulbasit Abdusalam
In April 2022, Flutterwave, a leading Nigerian fintech company providing payment services to global merchants, was
Crisis Management Series: How to Effectively Plan for Crisis
✍🏽Written by Joyce Imiegha
The tech ecosystem in Africa has seen tremendous growth in the last few years, with some
Peace Itimi: Documenting African Tech Stories with Founders Connect
✍🏽Written by Oluchukwu Nwabuikwu
From marketing to media and events, Peace Itimi is building and leaving a legacy of excellence,
5 Reasons Why Tech Startups Should Engage in Storytelling
What is a brand without storytelling? A brand without storytelling is a brand without a soul.
Taiwo Famakinde’s Brave Transition from Law to Tech
Written by Oluchukwu Nwabuikwu
As a young Nigerian, career paths can often seem linear and predetermined. Taiwo's journey
How to use Storytelling to Build a Strong, Memorable Brand: A Case Study of PiggyVest
Written by Toyosi Adebusuyi
The story you tell as a brand is far more than an afterthought—it is the
The Brave and Resilient Journey of Njoku Emmanuel
Njoku’s journey from nurturing his passion for coding at the age of 13 to becoming the co-founder and CEO of Lazerpay at 19, is a depiction of unwavering determination, courage, and bravery.
Editorial: From interns to influencers, internship tales worth telling
This story discusses the significance of internships in propelling careers forward, particularly in the context of Nigerian startups.
7 Essential Elements of Brand Storytelling
Brand storytelling is a powerful tool for effectively communicating brand messages, building brand identities, and engaging audiences. Here are seven essential elements that should be considered when crafting brand stories.
Why Storytelling is Critical for Founders and Startups
Written by Toyosi Adebusuyi & Abdulbasit Abdulsalam
In this article, we explore the art of storytelling for founders and startups,
