Given how frequently ingenious products and services enter the market today, having a strong product alone doesn’t guarantee success. For startups, especially those operating in emerging markets, standing out requires deliberate and consistent exposure to the right audience.

Tech PR is a focused approach to public relations tailored specifically for tech companies, startups, and innovators.

There’s no single right way to tell the story of African tech. However, we must all play a role in telling it better.

Stories matter, every single one of them. Whether we know it or not, we are all storytellers in this ecosystem. If you want to understand what ideal storytelling practices look like for the Nigerian tech ecosystem, read this.

✍🏾Written by Kenny Olaitan A public relations (PR) strategy is an invaluable asset for any business. When used effectively and consistently, it can build and sustain the relationship between an organisation and its stakeholders, successfully navigate a crisis, and improve brand image and reputation. A Weber Shandwick report revealed that

✍🏾Written by Alex Omenye and Joyce Imiegha These days where social media influencers are often mistaken for thought leaders, it’s crucial to understand the distinction. While influencers may have a large following due to their content and opinions, they often lack a specific niche, offering thoughts on a wide

✍🏾Written by Kenny Olaitan Home to tech giants and unicorns like Flutterwave, Andela, and Paystack, Nigeria has been positioned as a major player in the tech ecosystem and a leading destination for startups and investors alike. As the Nigerian tech industry continues to grow and attract more attention, it becomes

✍🏾Written by Abdulbasit Abdusalam In April 2022, Flutterwave, a leading Nigerian fintech company providing payment services to global merchants, was faced with a crisis when its CEO Olugbenga Agboola was accused of sexual harassment and employee bullying by a former employee. For days, the company was silent, failing to address

✍🏽Written by Joyce Imiegha The tech ecosystem in Africa has seen tremendous growth in the last few years, with some businesses experiencing rapid growth, and others, struggling to survive and ultimately shutting down in numbers. With these expansions and challenges comes susceptibility and vulnerability to various crises that can destabilize