Why Sanitised Stories Weaken Investor Confidence
✍🏾Written by Andrew Onyeama
“All that glitters is not gold,” the catchphrase goes. For several years, the African tech stories
Why startups need public relations from day one
Given how frequently ingenious products and services enter the market today, having a strong product alone doesn’t guarantee success. For startups, especially those operating in emerging markets, standing out requires deliberate and consistent exposure to the right audience.
Tech PR: What it is and why you need it
Tech PR is a focused approach to public relations tailored specifically for tech companies, startups, and innovators.
One Thing Recap: Balanced Reporting in Our Tech Ecosystem
There’s no single right way to tell the story of African tech. However, we must all play a role in telling it better.
How Your Story Shapes the Perception of the Nigerian Tech Ecosystem
Stories matter, every single one of them. Whether we know it or not, we are all storytellers in this ecosystem. If you want to understand what ideal storytelling practices look like for the Nigerian tech ecosystem, read this.
How Small Brands Can Make Big Impact with Public Relations
✍🏾Written by Kenny Olaitan
A public relations (PR) strategy is an invaluable asset for any business. When used effectively and
Building a Thought Leadership Profile: Essential things to know
✍🏾Written by Alex Omenye and Joyce Imiegha
These days where social media influencers are often mistaken for thought leaders, it’
The Role of Transparency in Communications: A Case Study of Patricia
✍🏾Written by Kenny Olaitan
Home to tech giants and unicorns like Flutterwave, Andela, and Paystack, Nigeria has been positioned as
Crisis Management Series: A Guide to Crisis Communications
✍🏾Written by Abdulbasit Abdusalam
In April 2022, Flutterwave, a leading Nigerian fintech company providing payment services to global merchants, was
Crisis Management Series: How to Effectively Plan for Crisis
✍🏽Written by Joyce Imiegha
The tech ecosystem in Africa has seen tremendous growth in the last few years, with some
