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Peace Itimi: Documenting African Tech Stories with Founders Connect

Peace Itimi: Documenting African Tech Stories with Founders Connect

✍🏽Written by Oluchukwu Nwabuikwu From marketing to media and events, Peace Itimi is building and leaving a legacy of excellence, and promoting a culture of storytelling and fostering community. For over a decade, her mantra of “experiment, learn, practice” has shaped her path to success and made her an important

5 Reasons Why Tech Startups Should Engage in Storytelling

5 Reasons Why Tech Startups Should Engage in Storytelling

What is a brand without storytelling? A brand without storytelling is a brand without a soul.

Taiwo Famakinde’s Brave Transition from Law to Tech

Taiwo Famakinde’s Brave Transition from Law to Tech

Written by Oluchukwu Nwabuikwu As a young Nigerian, career paths can often seem linear and predetermined. Taiwo's journey is evident in the incredible resilience and drive that can lead people to forge their unique paths. From studying law to becoming a software developer, this 26-year-old’s story is one of

How to use Storytelling to Build a Strong, Memorable Brand: A Case Study of PiggyVest

Written by Toyosi Adebusuyi The story you tell as a brand is far more than an afterthought—it is the heart and soul of your brand identity. Your narrative goes beyond selling a product, to reveal your purpose, connect with your audience, and inspire them to see the world, a

The Brave and Resilient Journey of Njoku Emmanuel

The Brave and Resilient Journey of Njoku Emmanuel

Njoku’s journey from nurturing his passion for coding at the age of 13 to becoming the co-founder and CEO of Lazerpay at 19, is a depiction of unwavering determination, courage, and bravery.

Editorial: From interns to influencers, internship tales worth telling

Editorial: From interns to influencers, internship tales worth telling

This story discusses the significance of internships in propelling careers forward, particularly in the context of Nigerian startups.

ESSENTIAL ELEMENTS OF STORYTELLING

7 Essential Elements of Brand Storytelling

Brand storytelling is a powerful tool for effectively communicating brand messages, building brand identities, and engaging audiences. Here are seven essential elements that should be considered when crafting brand stories.

Why Storytelling is Critical for Founders and Startups

Written by Toyosi Adebusuyi & Abdulbasit Abdulsalam In this article, we explore the art of storytelling for founders and startups, and how it can be a game-changer in today's competitive technology ecosystem. We'll delve into the purpose of storytelling, its effectiveness in marketing, and how it can be used as a

Introducing Reneé PR: Tech PR agency driving storytelling for founders and startups

Introducing Reneé PR: Tech PR agency driving storytelling for founders and startups

Reneé PR is a tech-focused agency helping African founders and startups identify and tell better stories of themselves, their experiences and the products/businesses they are building.

Nigerian women talk about balancing their tech careers and motherhood

Editorial: Nigerian women talk about balancing their tech careers and motherhood

From remote work and flexible schedules to supportive spouses and mentors, the women in this story share their experiences and insights on how to balance the demands of working in tech and motherhood.