✍🏽Written by Oluchukwu Nwabuikwu From marketing to media and events, Peace Itimi is building and leaving a legacy of excellence, and promoting a culture of storytelling and fostering community. For over a decade, her mantra of “experiment, learn, practice” has shaped her path to success and made her an important
What is a brand without storytelling? A brand without storytelling is a brand without a soul.
Written by Oluchukwu Nwabuikwu As a young Nigerian, career paths can often seem linear and predetermined. Taiwo's journey is evident in the incredible resilience and drive that can lead people to forge their unique paths. From studying law to becoming a software developer, this 26-year-old’s story is one of
Written by Toyosi Adebusuyi The story you tell as a brand is far more than an afterthought—it is the heart and soul of your brand identity. Your narrative goes beyond selling a product, to reveal your purpose, connect with your audience, and inspire them to see the world, a
Njoku’s journey from nurturing his passion for coding at the age of 13 to becoming the co-founder and CEO of Lazerpay at 19, is a depiction of unwavering determination, courage, and bravery.
This story discusses the significance of internships in propelling careers forward, particularly in the context of Nigerian startups.
Brand storytelling is a powerful tool for effectively communicating brand messages, building brand identities, and engaging audiences. Here are seven essential elements that should be considered when crafting brand stories.
Written by Toyosi Adebusuyi & Abdulbasit Abdulsalam In this article, we explore the art of storytelling for founders and startups, and how it can be a game-changer in today's competitive technology ecosystem. We'll delve into the purpose of storytelling, its effectiveness in marketing, and how it can be used as a
Reneé PR is a tech-focused agency helping African founders and startups identify and tell better stories of themselves, their experiences and the products/businesses they are building.
From remote work and flexible schedules to supportive spouses and mentors, the women in this story share their experiences and insights on how to balance the demands of working in tech and motherhood.