New Year, now what?
This article is meant to help with making good PR decisions in 2026. It’s a reset for anyone who wants to approach PR and communications with more intention this year.
Founder-led Storytelling Works — But Not for Everyone
Want to unlock better results from your PR team? Our latest Team Talk newsletter explores balanced storytelling for founders and companies.
Why Sanitised Stories Weaken Investor Confidence
✍🏾Written by Andrew Onyeama
“All that glitters is not gold,” the catchphrase goes. For several years, the African tech stories
Oluwaseun Adeyanju: Doing What Others Do, But Better
Meet Oluwaseun Adeyanju, the founder of Mariblock, a leading media company documenting Africa’s growing blockchain and digital assets ecosystem.
PR only works when you do
Want to unlock better results from your PR team? Our latest Team Talk newsletter breaks down how to collaborate for maximum impact.
Why startups need public relations from day one
Given how frequently ingenious products and services enter the market today, having a strong product alone doesn’t guarantee success. For startups, especially those operating in emerging markets, standing out requires deliberate and consistent exposure to the right audience.
Ifeoma Nwobu: Brave is What You Become When Everything Else Changes
“The work will change. What I do can change, but who I am should never change." – Ifeoma Nwobu
Tech PR: What it is and why you need it
Tech PR is a focused approach to public relations tailored specifically for tech companies, startups, and innovators.
One Thing Recap: Balanced Reporting in Our Tech Ecosystem
There’s no single right way to tell the story of African tech. However, we must all play a role in telling it better.
Farida Bedwei: A Life Without Limits
✍🏾Written by Ogechi Nelson
Farida Bedwei’s journey began in a world she didn’t expect much from. Diagnosed with
