Brand storytelling 7 Essential Elements of Brand Storytelling Brand storytelling is a powerful tool for effectively communicating brand messages, building brand identities, and engaging audiences. Here are seven essential elements that should be considered when crafting brand stories.
Brand storytelling Why Storytelling is Critical for Founders and Startups Written by Toyosi Adebusuyi & Abdulbasit Abdulsalam In this article, we explore the art of storytelling for founders and startups, and how it can be a game-changer in today's competitive technology ecosystem. We'll delve into the purpose of storytelling, its effectiveness in marketing, and how it
Featured Introducing Reneé PR: Tech PR agency driving storytelling for founders and startups Reneé PR is a tech-focused agency helping African founders and startups identify and tell better stories of themselves, their experiences and the products/businesses they are building.
Editorial Editorial: Nigerian women talk about balancing their tech careers and motherhood From remote work and flexible schedules to supportive spouses and mentors, the women in this story share their experiences and insights on how to balance the demands of working in tech and motherhood.